* **Conversion Rate:** 40â60% (prelander â lead) * **Avg CPL:** $5â$13 (range $1â$40) * **EPC w/ Prelander:** $3â$5 * **EPC Direct:** ~$2 --- *Exclude:* New Jersey, New York, California --- **Ideal Consumer Demographic** * 9amâ6pm EST, MonâFri (run 24/7 optional) * Age: 21â64 * Homeowners & multi-car owners